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2024 Toyota Prius & Prius Prime

Redesigned and ready to roll.

Shop 2024 Prius

The Most Influential Vehicle Returns

As an industry leader in hybrid vehicles, the Toyota Prius isn’t new to the eco-friendly lifestyle. And for 2024, it’s redesigned, all charged up and packed with exciting features that maximize power, safety, and comfort, all while reducing your carbon footprint. Whether you opt for the all-new 196-hp hybrid powertrain or the EV-ready plug-in Prime, the all-new 2024 Toyota Prius lets drivers of the Kootenays go further on less!

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A Leader of Tomorrow

Unlike most hybrid vehicles, the 2024 Prius offers available AWD-e, which uses electric motors that give your rear wheels a little shove that optimizes traction. Working in the background, you’ll find the all-new 5th generation hybrid powertrain that creates the perfect combination of gas and electric power, dripping a mere 4.8 L/100KM (city/highway combined). Maximize even more power and fuel efficiency with the plug-in Prime’s three-range drive modes as you switch seamlessly between EV Mode, EV Auto, and Hybrid. Charge it up within 5.5 hours at home or at any of the many charging stations across BC and enjoy up to 1035 km stress-free!

"It's always been cool to avoid spending stacks of money on gas, but it hasn't always looked it. The redesigned Toyota Prius makes a meaningful effort to change that. The new Prius comes with front-wheel drive and 194 horsepower. All-wheel drive is available, which comes with a tiny horsepower bump to 196.  For the first time, the Prius is both stylish and reasonably fun to drive, all whie achieving better fuel economy than before. It has a jump on its compact competitors, which are slowly falling in line behind the Prius by adding hybrid powertrains. We can't believe we're saying it, but the Prius is a fun—and cool—choice, which helped secure it a 10Best Cars award for 2024."
car an driver

The Future is Now

Aside from the innovative hybrid technologies, the 2024 Prius keeps working smart for your safety and convenience. Stay even more connected to your vehicle and enjoy a simplified driving experience with Toyota Connected Services. From Apple CarPlay and Android Auto connectivity to Qi Wireless Charging plus an available Colour Head-up Display!

Additional infotainment features include:

• 8” Display Screen
• 8 Speakers
• 6 USB Ports
• Bluetooth Capability
• Intelligent Clearance Sonar (ICS) With Intelligent Parking Assist (IPA)
• Integrated SiriusXM Satellite Radio (with 3 month All Access Trial)
• Advanced “Hey Toyota” Voice Recognition
• Available 12.3” Display Screen with Embedded Navigation
• Qi Wireless Charging

toyota prius and prius prime technology

Support your awareness and decision-making on Nelson roads with Toyota Safety Sense 3.0, which comes standard with the 2024 Prius. Active safety technologies and capabilities enhance your protection and give you a little extra peace of mind so you can focus on the road ahead of you. Key safety features include:

• Pre-Collision System with Daytime/Low-Light
Vehicle and Pedestrian Detection, plus Daytime Bicycle Detection

• Advanced Park
• Front & Rear Parking Assist with Automatic Braking
• Automatic High Beams
• Lane Tracing Assist
• Lane Departure Alert with Steering Assist
• Full-Speed Dynamic Radar Cruise Control

Shop 2024 Prius

blind spot monitor with safe exit assist

Practical for Nelson Life

Toyota has worked for decades to deliver hybrid technology that fits into every community -- even for those of us living in Interior BC! From ample snowboard room to heated front seats, 2024 Prius & Prius Prime stand up to the task whether it’s hitting up White Water or commuting to nearby Salmo, Fruitvale or Kaslo. Plus -- both Prius varieties come with Toyota’s standard hybrid warranty, protecting you for up to 240,000 km (10-year maximum)!

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toyota prius prime

Hop into 2024 Prius or Prius Prime at Nelson Toyota

We’re proud to be a part of an eco-conscious community here at Nelson Toyota, which is why we’ve stocked our lot with Toyota’s best hybrid options. Experience the flagship hybrid and take the 2024 Prius or Prius Prime out for a spin today!

Shop 2024 Prius

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2324 Ymir Road, Nelson, BC V1L 5R3