News
Star Safety System
The Toyota Star Safety SystemTM: First full-line manufacturer to make six active safety features standard on every new 2011 vehicle
The best protection against an auto accident is to help avoid it in the first place, and that's the role of active safety systems. It's also why starting with every new 2011 model year vehicle, Toyota Canada will include six active safety technologies as standard equipment on each and every Toyota vehicle.
The Star Safety SystemTM includes Vehicle Stability Control (VSC)[1], Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA)[2] and Smart Stop Technology (SST)[3].
"Toyota continues to develop and incorporate technologies that advance the safety and performance of our vehicles, and the Star Safety SystemTM embodies this commitment," said Stephen Beatty, Managing Director at Toyota Canada Inc. "The Star Safety SystemTM is a clear commitment to our customers that no matter which Toyota they choose, safety comes standard in every vehicle."
One of the first vehicles to feature the Star Safety SystemTM as standard is also Toyota's most popular model - the 2011 Toyota Corolla, which goes on sale in January. In addition to the Star Safety SystemTM, the Canadian-built Corolla is significantly updated for the 2011 model year - with fresh styling, more standard features and updated options packages.
To help customers make informed decisions and increase their knowledge of the sophisticated safety systems in their vehicles, the elements of the Toyota Star Safety SystemTM are explained in detail in the Safety section of the Toyota Canada web site. Customers can also visit their local Toyota dealerships for more information.
[1] Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect whether VSC will be effective in preventing a loss of control.
[2] Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions.
[3] Smart Stop Technology operates only in the event of certain simultaneous brake and gas pedal applications. When engaged, the system will reduce engine power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology is not a substitute for safe and attentive driving and does not guarantee instant stopping.
2011 Sienna
Toyota Sienna named Best New Minivan in AJAC's 2011 Canadian Car of The Year Awards
All-new 2011 Toyota Sienna's mix of convenience, comfort and cool makes it the top choice for Best New Minivan
The Automobile Journalists Association of Canada (AJAC) named the as the Best New Minivan in the 2011 Canadian Car of the Year Awards following rigorous testing during the annual Test Fest for the Canadian Car of the Year Awards competition.
With a suggested retail price starting at just $27,900, the completely redesigned and stylish new Sienna comes in eight different models featuring a choice of 4-cylinder or V6 engines and front-wheel or the segments only all-wheel drive option, making it easy for Canadians to find the perfect Sienna to meet their needs. The new Sienna offers unique features including tip-up second-row seats, tri-zone climate control, a driver's knee airbag, power one-touch up and down on all windows and available widescreen DVD screen, 2nd row ottoman seating, easy-clean fabric and more.
"We're pleased that AJAC's members recognized the Toyota Sienna's unique combination of style, performance, versatility and innovation which makes Sienna a favourite with busy Canadian families," said Warren Orton, Director at Toyota Canada Inc. "Thank you and congratulations to all Toyota associates across North America who contributed to the design, manufacturing and sale of the 2011 Toyota Sienna - you helped make this award possible."
The 2011 Corolla and Matrix
The 2011 Corolla and Matrix: delivering greater value to Canadians with enhanced design, performance features and Toyota Star Safety System TM as standard
MSRP starts at $15,450 for 2011 Toyota Corolla and $16,715 for 2011 Toyota Matrix
There's a good reason the Toyota Corolla and the Toyota Matrix are perennial favourites with Canadian drivers: they deliver made-in-Canada quality, fuel efficiency and, for 2011, refreshed styling and new standard features including the Toyota Star Safety SystemTM. Canadians count on the Toyota Corolla and Matrix for great value, and the 2011 model will continue to offer Canadians more for their hard-earned dollar, with the Corolla starting at $15,450 and the Matrix at $16,715.
"The 2011 Corolla and Matrix exemplify the new direction of Toyota by bringing together design, technology, performance and active safety features such as the Star Safety SystemTM," said Warren Orton, Director at Toyota Canada Inc. "Every Corolla and Matrix sold in Canada is built here, and for 2011, Canadian drivers will enjoy even more features yet still benefit from the same incredible value customers seek in these models."
The 2011 Toyota Corolla is all about value - Rethought, restyled and re-equipped offering new style, features and safety while keeping the same starting price for 2011
The Corolla remains one of the most trusted and popular vehicles, with
over
1 million sold in Canada over more than 40 years. For 2011, Corolla
builds on the features Canadians love, adding more than 300 new parts - a
significant revision that builds of the strengths of Corolla's heritage while
addressing what we can do better at no extra cost to the customer. Some of these
revisions include:
- Revised exterior features including headlamps, tail lamps, front grille, front and rear bumpers and trunk lid for more sophisticated, class-up curb appeal
- Updated interior form and function features including a new steering wheel with flat bottom adopted, upgraded audio system and redesigned instrument panel for a more sophisticated cabin appearance
- New 16-inch aluminum alloy wheel design on Corolla LE and S models
- New exterior colour options which include Sandy Beach Metallic and Nautical Blue Metallic
- Toyota's Star Safety SystemTM as standard equipment, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD) and Brake Assist (BA) enhancements, and Toyota's Smart Stop Technology
With the addition of fresh options packages and à la carte features and accessories, Canadians have even more choice when it comes to selecting the comfort and convenience features that matter to them. Canadian drivers will welcome the mid-size feel and amenities of the Corolla, coupled with the nimbleness and efficiency that makes this compact so popular from coast to coast.
Significantly refreshed 2011 Toyota Matrix features enhanced style, performance and amenities starting at $16,715
The 2011 Toyota Matrix continues to set the standard for the compact crossover that's big on versatility and right at home in Canadian winters. All models now feature enhanced amenities like steering wheel mounted audio controls, plus the Toyota Star Safety SystemTM as standard. Select models enjoy additional enhancements, like cruise control as standard on all all-wheel-drive models and fresh exterior styling cues on the popular Matrix XRS. In addition, new packages deliver bundles of options, such as fog lamps, power moon roofs, and upgraded audio systems making it easy for Canadians to customize their Matrix to suit their needs. For versatility, driving fun, remarkable efficiency and built-in-Canada quality, the Matrix delivers big value.
The 2011 Toyota Corolla and 2011 Toyota Matrix will be available for sale at Canadian Toyota Dealers in January, 2011.
